We offer support services to businesses’ internal functional units (marketing, sales, strategy) which provide shortterm specialised capabilities to resolve challenges. For example:

• Qualifying and quantifying viable market segments to expand a product’s market footprint and understanding consumer motivations to develop more effective marketing strategies to improve sales.
• Auditing competitors’ behaviours and monitoring environmental signals to recommend defence strategies
  that redefine a brand’s identity and its competitive positioning to combat disruptive competitors and grow market share.
• Accelerating new product development through concept testing, helping companies implement innovation strategies to remain competitive.

We service companies in the private and public sectors in Sub-Saharan Africa, where it helps unlock business value in the digital era with technologies that emphasise the transition into smart data driven organisations. Clients include Nedbank, Old Mutual, Clientèle, Efficient Group, AVBOB, MedScheme, Fedhealth, Pfizer, Cipla, Sasol, AECI, Redefine Properties, Makro etc.

What differentiates us from other firms is the calibre of our highly qualified experts that will be dedicated to your project and our approach to market challenges. All our experts possess PhDs with experience and extensive knowledge in specific fields i.e. market research, business strategy, innovation, product development etc. Their talent is unequivocal and supported by numerous awards, publications, international recognition etc. We use systems thinking, which recognizes that components in organisational ecosystems are interrelated and interdependent. Changing one variable will impact other elements. Businesses are continually subjected to environmental pressures, be it social and economic disruptions imposed by policies during the Covid-19 pandemic, or network-based technologies that embrace new business models.