Continuous learning is key to building relevant, sustainable and competent talent in a workforce. Brown bag sessions, pre-COVID-19, were opportunities for people to gather around a topic of interest over an informal lunch. In consideration of constraints experienced by companies with employees working from home, we took knowledge sharing online with virtual brown bag hangouts. Our sessions are optimised into 45-50 minute presentations to maximise attention spans and deliver engaging content, followed by 10-15 minutes of Q&A. We build employees’ capabilities to positively benefit business through proven principles that target growth and productivity.

We offer a selection of actionable customer centric, market growth, digital transformation and trend masterclasses which incorporate local relevance; and also develop customised topics on request. The current brown bag series addresses themes of brand, market research, consumer behaviour, content marketing, digital marketing, industry trends and strategic tools. This series includes the following courses:

• Behavioural Economics: 6 tactics of influence. How to positively direct customer behaviour and decisionmaking using six universal shortcuts.
• Paradox of Choice: Purchase Paralysis. Reducing choice overload, increasing sales, and improving purchase satisfaction.
• CX: Great Customer Experience Principles. A framework of customer experience fundamentals modeled on customer expectations, establishing the baseline.
• CX: Customer Journey Mapping. Plotting customer pathway scenarios for competitive advantage.
• How to build game changing insights for your brand. A structured approach to uncover human truths that drive business success.
• Google, Facebook, Amazon… What makes an organisation exponential? Exponential organizations’ strategies deliver smart, fast, productive, and profitable business.
• Brand matters: equity, architecture & identity. Managing brands for success.
• How to Grow Brands. Understanding unconventional growth laws.

• Consumer Research: Methods for Actionable Outcomes. Informing strategic developments for brand, marketing, product, etc…
• Behavioural Science in Action. Using the EAST framework to direct consumer attitudes and behaviors.
• The future of MarTech. The right to win with real use cases.
• The What, Why & How of Content Marketing. Making powerful connections with consumers.
• Social media strategy & measures for brands: Facebook marketing & Twitter for business marketing.
• LinkedIn engaging a connected workforce. Profile development and social networking etiquette.
• 7 of the most effective problem-solving techniques. Root cause and resolving challenges.
• Introduction to AI and Machine Learning for Marketing Professionals. An overview of AI and machine learning concepts relevant to marketing.
• Digital Marketing Analytics with AI. Explore how AI and data analytics can
  optimize digital marketing campaigns.
• AI and Social Media Marketing. Discover how AI can enhance social media marketing.
• AI-Driven SEO Strategies.
• Etc.

Our talks are primarily designed for people in marketing, communication and customer experience or engagement functions who want actionable knowledge that can be used to drive business growth and informed investment choices.

We invite you to reserve a brown bag for your team and get on top of the experience economy.

Remember, if you need a talk on a specific topic, we are happy to discuss customised sessions.

We look forward to helping you grow your team and business.

For more information contact us.